Thursday, May 3, 2012

PlaySay: Social Language Learning App Launches With $820k And A HarperCollins Deal In Its Pocket

1The education market -- as Apple and others have noticed -- represents a huge mobile opportunity, and today sees the launch of an app that plays on that potential, with added gamification and social twists. PlaySay, a "social language learning" startup, today debuts a free, new Spanish/English iPhone app -- along with a licensing deal with HarperCollins and an additional $250,000 in funding, taking total backing in the company up to $820,000. We first heard about PlaySay last year, when it launched at the TC Disrupt conference as a Facebook app that let users learn languages through Facebook's own content translated into your foreign language of choice: "Your Facebook friends are your new classmates. Check ins, status updates and pictures are your course materials," founder Ryan Meinzer said at the time. The new iPhone app plays on a similar idea, except that it uses PlaySay's own platform as the basis of the language learning.

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