Strategic Five Marketing Prioritise Customer Service - Business ...

BIRMINGHAM, ENGLAND, March 17, 2012 /24-7PressRelease/ -- Strategic Five Marketing report the boost in sales figures in the final quarter of 2011 was influenced by the importance they placed on improving customer service. Developing relationships with customers often leads to a degree of trust and loyalty to a brand, Strategic Five Marketing believe these relationships are opportunities to increase sales. 'One thing to note is that quick one-off profits will not be sustainable for a business, the goal is to gain long-term customers which is where the focus on great customer care is important' says Ben Lambert, Managing Director of Strategic Five Marketing.

Retail giant, Tesco have recognized that its market leading position will not be sustained through its competitive pricing; they recently announced their commitment to creating an extra 20,000 jobs in the UK whose primary focus will be on providing a higher level of customer service. 'It seems every industry is becoming more and more competitive and we all have to do what we can to stand out from the crowd. We recognized early last year was how much customer service could influence overall sales so implemented a strategy that would improve the quality of our service which in turn as increased our profit margin. Tesco's shift in the same direction is positive and I hope these new customer service jobs will contribute to the British economy' says Ben Lambert of Strategic Five Marketing.

Satisfied customers over time will contribute to a business's growth through recommendations and word-of-mouth marketing. By encouraging a positive customer experience, Strategic Five Marketing has been successfully growing their sales figures. 'An articulate and in-depth knowledge of the products we are endorsing has contributed to the confidence our customers have in us as a brand. By considering our target audiences point of view and trying to anticipate the types of questions that will come up allow us to ensure we are confident in every situation that arises' adds Ben Lambert of Strategic Five Marketing.

Focusing on customer service before their sales has been Strategic Five Marketing's approach. Ben Lambert of Strategic Five Marketing comments further 'The customers that believe we care more about them than a sale are the ones that will provide our business with longevity. I know that if the right service is provided the sales quickly follow, the statistics from last quarter prove that'.

Strategic Five Marketing believes customer care is an essential way to ensure a company's growth.

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Website: http://www.strategicfivemarketing.co.uk

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Source: http://www.businessrevieweurope.eu/press_releases/strategic-five-marketing-prioritise-customer-service

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